The PHOENIX Pharmacy Partnership Advisory Board gathered in Frankfurt end of November 2018 for the 5th time. The focus of this meeting, and central theme to be carried into the new business year, was improving the quality of the pharmacy cooperation programme network. PHOENIX also highlighted the upcoming implementation of the Falsified Medicine Directive and informed about requirements that will be placed on pharmacists in this regard.
To learn more about the PHOENX Pharmacy Partnership Advisory Board click here.
Valore Salute Annual Convention
Valore Salute, the Italian Pharmacy Cooperation Programme within PHOENIX Pharmacy Partnership, held its 11th annual convention beginning of October in Marrakesh. During the event also the newly launched Italian Advisory Board was introduced. The 14 members work on specific projects and share their experience from the pharmacy perspective.
PHOENIX Pharmacy Partnership gains new member: Benefica
With the acquisition of the Romanian pharmaceutical wholesaler Farmexim S.A., PHOENIX Pharmacy Partnership also gained a new member, Benefica. Follow the link to find out more about Benefica. By now more than 10,500 pharmacies grouped in 13 brands in 16 countries are part of Europe’s leading network for independent pharmacies and benefit from the direct access to various marketing and sales services.
Acquisition of Farmexim and Help Net in Romania completed
The PHOENIX group has received unconditional approval from the European Commission to acquire the Romanian pharmaceutical wholesaler Farmexim S.A. and the Help Net Farma S.A. nationwide pharmacy chain. With Romania, the healthcare provider is entering a completely new market. In pharmaceutical wholesale, the PHOENIX group is active with 164 distribution centres in 27 countries and supplies pharmacies and medical institutions with drugs and other health products. Numerous other products and services for pharmacy customers complete the portfolio – from support with patient advice to modern goods management systems to pharmacy cooperation programmes. Now with around 13,500 member pharmacies, PHOENIX Pharmacy Partnership and partner programmes provide solutions for independent pharmacies in 16 countries.
LIVPLUS wins German POS marketing silver award
On June 21, 2018, the German POS (Point-of-Sale) marketing award took place for the 18th time in Düsseldorf. The trend-setting POS marketing campaigns in 2017 were awarded in twelve categories in gold, silver and bronze. In the category "business to business", the LIVPLUS concept won the silver award.
The jury said: "The exclusive PHOENIX cooperation concept LIVPLUS very successfully supports its member pharmacies with top conditions and promotional marketing activities as well as a sales concept with a high recognition value."
aptieka1 held annual general meeting
End of May 2018 aptieka1 held the annual general meeting for its pharmacists, at which Tamro management informed them about last year’s results and strategic development in 2018. The meeting mainly focused on the ways of promoting PHOENIX group’s new private label brand, LIVSANE. The pharmacists were not only informed about products, but they were also asked to give their recommendations and were actively involved in the process of developing ideas for the brand promotion. Aptieka1 also presented plans for a charity project for aptieka1 customers with the objective to give something back to the society.
From 7th to 8th June 2018 the 4th Advisory Board Meeting took place in Paris. The 20 participants including 10 Advisory Board members, PHOENIX group’s CEO Oliver Windholz and other PHOENIX executives had very constructive discussions on key topics like compliance, European Conference 2019, private label and patient care. Important action points to work on in the 2nd half of the year were identified. The next meeting of the PHOENIX Pharmacy Partnership Advisory Board will take place in November 2018. To learn more about the PHOENX Pharmacy Partnership Advisory Board click here.
Liepāja’s central pharmacy implements new concept of aptieka1
In spring, Liepāja’s Central pharmacy, witnessed a huge transformation. The pharmacy’s manager, Inese Vīriņa, comments on these changes: “The pharmacy has changed its arrangement, furniture as well as location of medicines. The showcases with products are replaced with shelves. The lighting has been also changed – now the premises are brighter, and decorative lamps give a new accent to the pharmacy’s interior design.”
There is also a special innovation, a queue machine where customers can get a queue number. Clients appreciate it very much as they have no longer to wait for their turn to come, but can sit down and wait comfortably. The system also gives them the possibility to ask the pharmacist all the necessary questions, without worrying that the client behind them will listen to the conversation. This implemented project by Tamro with the biggest aptieka1 member pharmacy will strengthen joint cooperation and expand opportunities of both partners for business development and customer service.
PHOENIX at the EPSA annual congress in Baarlo
24th April PHOENIX group participated and sponsored the European Pharmacy Students Association (EPSA) congress in Baarlo. 350 students from 33 countries got a great overview of PHOENIX group.
The presentation, the career fair and the interactive workshop about Patient Services were a good platform to explain the diverse business opportunities within PHOENIX group, especially how our European network, PHOENIX Pharmacy Partnership, can support them as future employees and owners of an independent pharmacy. Since February 2018, more than 9500 independent pharmacies are members of PHOENIX Pharmacy Partnership, with our 12 strong local brands in 15 countries.
The participation of PHOENIX at the congress was a full success and a very good opportunity to present the PHOENIX group from an integrated perspective to future customers and employees.
Fourth International Pharmacy Cooperation Programmes Meeting
From 7th to 8th March 2018 the managers of the PHOENIX Pharmacy Cooperation Programmes met in Prague. The 22 participants had a very interactive and successful meeting with exchanging ideas and lots of discussions about how to further shape PHOENIX Pharmacy Partnership and the local cooperation programmes. One key topic was digitalisation and to exploit this big opportunity. The participants could inspire themselves by interesting presentations on various digital marketing tools in B2B/B2C, implemented at PHOENIX group.
Overall it was a successful meeting and it highlights once again the benefit of using synergies and sharing best practices across country boarders.
One takeaway was the decision to have a second European Conference, which is planned to take place in autumn 2019. Meanwhile ejoy the impressions of the first European Conference 2017 with some additional interviews of the participants.
ADIVA Convention & relaunch of the ADIVA website
ADIVA, the Croatian Pharmacy Cooperation Programme within PHOENIX Pharmacy Partnership, held its annual ADIVA Convention 2017 from 2nd - 4th November.
The focus topic of the convention was “The Future of Pharmacy in Digital Reality”. Beside other topics, pharmacists were able to see how other business models were disrupted and how digital disruption is influencing all stakeholders in the pharmaceutical value chain. During the event the newly designed website was launched.
Third PHOENIX Pharmacy Partnership Advisory Board Meeting
The 3rd Advisory Board Meeting took place from 14th to 15th November 2017 in Rome. During these two days, 14 participants including the advisory board members, PHOENIX group CEO Oliver Windholz and other PHOENIX executives came together to discuss about important topics for European pharmacists, the general development of the PHOENIX Pharmacy Cooperation Programmes and further steps.
The 4th meeting of the PHOENIX Pharmacy Partnership Advisory Board will take place in June 2018.
To learn more about the PHOENX Pharmacy Partnership Advisory Board click here.
aptieka1 concept store
aptieka1, the Latvian Pharmacy Cooperation Programme within PHOENIX Pharmacy Partnership, has released its new store concept in summer 2017. The store concept is costumer friendly, has more convenient arrangements, a modern interior design and brighter premises. These features make the atmosphere cosier and the location of goods more convenient to buyers.
Surveys show that a well thought-out arrangement of products as well as bright and homelike premises considerably improve both the experience of clients during their visits to pharmacies, as well as the day-to-day work of pharmacists.