AROUND 300 PARTICIPANTS FROM 18 COUNTRIES JOINED IN THE FIRST PHOENIX PHARMACY PARTNERSHIP
EUROPEAN CONFERENCE 2017 IN BERLIN

 

For the first time, PHOENIX organized an international event for cross border collaboration and the exchange of know-how and experience among different countries. PHOENIX values the voice of the independent pharmacies.  To ensure we focus on the issues that matter to the members of the PHOENIX Pharmacy Cooperation Programmes the conference agenda was developed together with the Advisory Board.

The central theme of this conference was the importance of digital healthcare in the future development of the (independent) pharmacies, which was symbolized by the claim ‘YOUR ACCESS TO SUCCESS’. Therefore around 300 participants including pharmacists, industry representatives and PHOENIX executives from 18 different countries met to discuss together best-practices and establish ways in which PHOENIX Pharmacy Partnership, the umbrella for the PHOENIX Pharmacy Cooperation Programmes, can add further benefit to the members.

In addition the speakers gave an outlook how the future of healthcare will look like and how the pharmacies can adapt and overcome the challenges they will face in the future with the cooperation and support of their strong, local Pharmacy Cooperation Programme. Another important take away was the understanding that pharmacists are closest to the customer and that this position represents an impressive opportunity.

 

The PHOENIX Pharmacy Partnership European Conference 2017 in Berlin was a great success. Positive signals emerged from the conference: participants stressed the need to continue developing their businesses – especially through the use of digital opportunities. PHOENIX Pharmacy Partnership wants to work together with the pharmacists and their local cooperation programmes, to confront the increasingly tough competition, exchange knowledge and drive forward innovations for the pharmacy business and its patients.

PHOENIX Pharmacy Partnership is your access to a portfolio of business opportunities. Join and be part of Europe’s largest network for independent pharmacies.