PHOENIX Pharmacy Partnership conference 2019


From 10th to 12th of October, more than 300 delegates – pharmacists, industry representatives and PHOENIX colleagues, from 19 European countries came together in Amsterdam for the PHOENIX Pharmacy Partnership European Conference 2019, under the motto “Setting sail for the future”.

The main objective was to establish a common vision for the healthcare sector of the future and the role of community pharmacy in it. The influence of digitalization and new, disruptive business models were heavily featured on the programme and addressed by speakers from across the supply chain. Opportunities for pharmacies arising out of these developments, e.g. offering customers the best of both worlds: online convenience with offline advice, were presented. In a series of interactive workshops and discussion groups, pharmacists voiced their opinions on how the pharmacy of the future will look like. With this input, we can set the scope for our work to ensure that PHOENIX group remains a strong partner for community pharmacies.

In keeping with the conference motto "Setting sail for the future", we invited Dee Caffari - the first woman to have sailed around the world single-handedly in both directions, to hold a key note speech.

She emphasized that through combined individual strengths in a team, adverse conditions can be mastered. This spirit of optimism was noticeable throughout the conference: participants understood the need to embrace change and incorporate new technologies and innovative treatments where possible.

This can best be done in a team of strong partners, such as PHOENIX’s cooperation programmes. Together we are stronger!